Most investment worthy luxury handbag brands of 2025

Based on the latest market trends and resale data for 2025, the most investment-worthy luxury handbag brands are:

1. Hermès

Hermès remains the undisputed leader in luxury handbag investments, with the Birkin and Kelly models continuing to dominate the market:

• The Birkin 25 in Togo leather saw a 6.1% price increase, now retailing at $12,100 (2).

• Kelly bags, especially the Kelly 25 in Epsom leather, increased by 6.8% to $12,600 (2).

• Hermès bags often sell for 50% above retail price on the secondary market.

2. Chanel

Chanel maintains its position as a top investment choice:

• The Classic Flap bag continues to appreciate in value (1).

• The Chanel 22 Bag is highlighted as a key piece for 2025 wardrobes (1).

3. Louis Vuitton

Louis Vuitton's classic designs remain strong investments:

• The Speedy Bandoulière 25 is recommended as a timeless piece (1).

4. Gucci

Gucci's vintage-inspired designs are gaining investment traction:

• The Jackie 1961 Medium Tote Bag is noted as a standout piece (15).

• The GG Emblem line offers various shapes with monogram appeal (5).

5. Bottega Veneta

Known for "understated luxury," Bottega Veneta is trending:

• The Jodie bag, crafted from soft lambskin with intrecciato weave, is highlighted for its trendy yet timeless appeal (1).

6. The Row

Emerging as a strong contender in the investment bag market:

• The Margaux bag is seeing significant appreciation, with resale values up 44% and selling for 15% over retail on average3

7. Prada

Prada's blend of classic and contemporary designs shows promise:

• The Re-Edition 2005 Re-Nylon and Saffiano Mini Bag is noted as a key piece (1).

8. Khaite

A rising star in the luxury bag market:

• The Lotus, Olivia, Elena, and Simona bags are highlighted for their craftsmanship and design appeal (5).

Investors should consider factors such as brand heritage, craftsmanship, limited production, and timeless design when selecting luxury handbags. The resale market continues to play a crucial role, with platforms like The RealReal providing valuable data on investment performance (4).